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Moss Bros and LK Bennett to launch subscription rental services in the UK

Moss Bros and L.K Bennett to launch rental services with help from CaaStle .

 

Leading B2B rental technology platform CaaStle, which powers clothing rental services in the US for major retailers including Banana Republic, Scotch & Soda, Express and Vince, is bringing its subscription clothing rental platform to the UK with Moss Bros and LK Bennett.

The Moss Bros partnership will see the launch of Moss Box, a “first-of-its-kind subscription rental service for men”. It will offer customers unlimited access to rent styles from menswear brands including Moss Bros, Hugo by Hugo Boss, Barberis and Ted Baker.

CaaStle’s B2B technology platform enables retailers and fashion brands to provide “Clothing as a Service” (CaaS), a subscription-based unlimited rental model with an option to buy, as a complement to their existing retail and ecommerce business.

LK Bennett CEO Darren Top said the venture will “bring a new way of shopping to customers”.
“Rental will allow customers who can’t afford or don’t want to spend the amount required to own an LKB item to wear an LKB outfit for a special occasion. If they’re already an LKB fan, this service enables them to rotate their wardrobe regularly and get fresh items for their everyday wardrobe”.

Read the full articles here and here:

 


March: Designer of the month Duro Olowu

 

https://www.duroolowu.com/

https://www.instagram.com/duroolowu

Perfect for a post-lockdown UK, DURO OLOWU is known for his use of colour, zigzags, daisy chain and abstract patterns, as well as the tailored silhouettes of his multicultural 1970s upbringing.

DURO OLOWU was one of four designers selected by British Vogue Editor Edward Enninful to create custom looks for his April cover stars. Worn by Achenrin Madit, his dress is created from layers of cotton and silk that were stacked to form a raised woven pattern, it was then overprinted with a vivid print designed by Duro and inspired by the work of the artist and printmaker Emma Amos.

Born in Lagos Nigeria, to a Nigerian father and a Jamaican mother, Duro Olowu was raised between Nigeria and England in an environment that embraced international culture, art, fashion and music. From an early age, his enthusiasm for fashion was inspired by the unexpected mix of fabrics, textures and draping techniques of the clothing worn by the women that surrounded him.  Like his father, Olowu studied law in England and later returned to Nigeria. He soon gave up a legal career and moved back London to pursue his true vocation as a self taught fashion designer.

We love DURO OLOWU printed dresses in bold striped and bright colours!

Browse DURO OLOWU dresses for SPRING/SUMMER 2021 https://www.duroolowu.com/collection/19/spring-summer-2021

 


Rental news: Urban Outfitters Tests a Tiered Paid Membership Program

 

Launched in 2019, Nuuly is a monthly women’s clothing rental subscription service. For $88 a month, subscribers can select six items from hundreds of brands to wear, including Urban Outfitters, Freepeople and Anthropologie. The service includes free two-day shipping and returns.

Urban Outfitters is the latest retail store to try a paid membership program across URBN’s portfolio of brands which includes Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues and Nuuly. Urban Outfitters started testing the paid membership program, called UP, last month. The initial tests launched in the Dallas and Atlanta markets and will run for six to 12 months, depending on how well the markets respond to the premium loyalty program and how long it takes the company to learn from the preliminary testing.

“UP is designed to drive increased frequency, capture a greater share of wallet, improve retention, provide opportunities for greater cross-brand exposure and selling and attract new customers. We believe the ability to access benefits at all Urban brands, for the price of one membership fee, offers a key differentiator for our program,” said Dick Hayne, CEO of URBN, parent company of Urban Outfitters on a March 2, 2021 earnings call. “We look forward to sharing more about the UP initiatives on future calls.”

Taken from an article published by Subscription Insider, written by Dana E. Neuts


Clothing rental news: Ralph Lauren launches rental subscription service

 

Today we heard the news that Ralph Lauren is launching a rental subscription service. Yes another designer to decide to launch an in house fashion hire offering for it’s customer base.

As reported on Fashion United by Tess Stenzel:

“American fashion company Ralph Lauren has introduced its first subscription apparel rental initiative called ‘The Lauren Look.’

Starting at 125 dollars a month, the size-inclusive subscription allows members to rent looks from the most recent Ralph Lauren collections.

When a member has worn the pieces, they can return the items to be replaced with new garments or purchase them at exclusive member prices.

The online selection continuously offers varieties of dresses, pants, tops, coats, and more, as well as personalized suggestions from expert stylists on how to wear them.

“The Lauren Look allows us to explore an entirely new model tapping into the growing focus on the sharing economy and revolutionizing how we look at fashion consumption,” said David Lauren, chief innovation and branding officer at Ralph Lauren, in a press release.

“Launching with Lauren, our most widely distributed and accessible brand, is a testament to the growth we see in this space and will help us further anticipate the evolving needs and makeup of our consumers’ future closet.”

The company stated that in addition to supporting the reduction of clothing waste by expanding the lifespan of garments that might otherwise be purchased and worn only a few times, the collections will be part of a unique after-use program.

Once clothes have reached the rental capacity, they will be donated to Delivering Good, a non-profit organization that provides families who are impacted by poverty and tragedy with new clothes.

‘The Lauren Look’ will launch exclusively in North America on March 2.”

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